Artists
Yola

Latest Release
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Stand for Myself
Released July 30, 2021Stand for Myself is the anthemic new album from Yola. Produced by Dan Auerbach, the record is a timeless masterpiece marking an idiosyncratic sonic shift, which will defy all expectations. A sophisticated and diverse sonic mix of symphonic soul and classic pop, tracing an expansive musical thread to Yola’s most eclectic musical inspirations. Yola’s inimitable vocals share nuanced stories of allyship, black feminine strength through vulnerability, collective awakening and loving connection from the sexual to the social. Yola declares that it is only when we stand for ourselves, and acknowledge our complexity, that we can be truly alive. For Yola, living is more than merely surviving.
1. Barely Alive
2. Dancing Away In Tears
3. Diamond Studded Shoes
4. Be My Friend
5. Great Divide
6. Starlight
7. If I Had To Do It All Again
8. Now You’re Here
9. Whatever You Want
10. Break The Bough
11. Like A Photograph
12. Stand For Myself
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Walk Through Fire
Released February 22, 2019Walk Through Fire, the debut album from Yola, establishes her as the queen of country soul from the first note. The Dan Auerbach–produced album is a contemporary twist on a traditional sonic tapestry of orchestral strings, fiddle, steel, and shimmering tremolo guitars. Walk Through Fire is a career-defining and genre-bending release from one of the most exciting emerging British artists in music today. Yola's arresting vocals captivate with sincere tales of heartache and loves lost, forgotten, and broken.
1. Faraway Look
2. Shady Grove
3. Ride out in the Country
4. It Ain't Easier
5. Walk Through Fire
6. Rock Me Gently
7. Love All Night (Work All Day)
8. Deep Blue Dream
9. Lonely the Night
10. Still Gone
11. Keep Me Here
12. Love Is Light
Videos
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Starlight
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Stand For Myself
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Diamond Studded Shoes
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Goodbye Yellow Brick Road
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Ride Out In The Country
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Faraway Look
About Yola
“It’s a paradigm shift.”
And as simply as that, Yola encapsulates the giddy expansiveness, stunning emotional breadth, and exponential musical growth of her sophomore album Stand For Myself, out July 30. She may only be saying four words, but it’s a whole new world.
Everything about the album—musically, lyrically, spiritually—explores the epiphany that making decisive choices leads to freedom. If her critically acclaimed 2019 debut Walk Through Fire was an exhilarating exercise in country soul, Stand For Myself explores the concept of genre. The album features a fluidity of sound that defies categorization weaving elements of symphonic soul, mellifluous pop melodies, disco grooves, rootsy rawness, and ecstatic gospel power into a package with instant appeal.
For those who fell in love with the singular British artist on Walk Through Fire—and the love affair was fierce with both critics and the Recording Academy which recognized Yola with four Grammy nominations— listening to Stand For Myself is like stepping out of Kansas into Oz. Home may have been cozy and full of great songs, but it’s time to take the Yola ride in full Technicolor. And there’s no place like Stand For Myself.
“The album is like a window into my mind, my life experiences, my politics, my hopeful and sentimental sides, and my hope for humanity at large,” she says of the 12-track collection that covers a wide swath of ground in its 45 minute-plus running time. At her most melodically and lyrically free, it is an album of both artistic freedom and subtle social commentary, that Yola hopes will connect personally with anyone who has experienced being made to feel “other.”
Yola makes exciting new vocal choices on Stand For Myself. While her gale force power remains undiminished, she probes the layers of her instrument. “So often people come out all guns blazing and they don’t navigate nuance,” she says of her purposeful vocal approach. “I thought, do you know what? Instead of punching out of the gate with absolutely everything I have, I’m going to really try and navigate nuance.”
The results show themselves in glorious fashion as she pushes herself to both higher and lower registers, modulates her attack with laser-like precision and generally explores new textures on songs like the transporting title track, the addictive “If I Had To Do It All Again” and the slow-burning “Great Divide” which deftly balances grit and light.
Lyrically, she explores the difference between surviving and thriving (the languid R&B soul-searcher “Barely Alive”); inventively imagines new outcomes grappling with mortality (the inventive “Break The Bough”); frolics in the intersection of sentimentality and sexuality (the deeply sensual “Starlight”); recognizes the value of allyship (“Be My Friend” featuring vocal contributions from Brandi Carlile); and takes control of her own destiny on the anthemic title track. In examining and embracing the various elements of her identity: black, female, empathic, creative, erotic, bawdy, sophisticated, curious, intelligent, and more, Yola takes listeners on a journey to self-actualization that they might not even realize they’ve been on until the album ends.
“That’s it,” she says accompanied by one of her deeply infectious laughs. “I want to trick people into empathy and self-actualization!”
On the title track, she urges the listener to stand for themselves and those around them by challenging biases that fuel bigotry, inequality and tokenism which have deeply impacted her personal life and professional career. “It is about how people continue to bury their heads in the sand to hide from inconvenient truths that create a profound need to change how they think,” she says.
Her own journey to Stand For Myself was a somewhat circuitous route, for which, in hindsight, Yola could not be more grateful.
As the anniversary of her debut album approached in February 2020, the artist was intended to embark on opening dates in arenas and stadiums with Chris Stapleton, headline and festival gigs, and a journey to Australia to play Sister Rosetta Tharpe in Baz Luhrmann’s untitled Elvis biopic starring Tom Hanks as Colonel Tom Parker and Austin Butler as Elvis. Second album recording was to happen sometime in and around all of that. She got in one show with Stapleton before COVID-19 derailed those plans and headed home with an eerie sense of the unknown looming in front of her.
Finding herself in lockdown back in Nashville allowed Yola to have something she hadn’t experienced in a year, time.
“I wasn’t seeing anybody and I was just staying up until five o’clock in the morning until my brain was really fuzzy and hazy and then ideas would just jump out,” she says. “I studied my creative process to the point where I knew what kind of state my brain needed to be in to generate ideas and knew what time of day my ideas turn up and so the whole process was ‘Okay, I’m going to start writing some things now explicitly for this record.’”
Over the course of some weeks she brought her early morning visions to life, alongside song ideas she had been germinating for the last decade. Pandemic-penned ideas were developed with Joy Oladokun, Ruby Amanfu, fellow Highwoman Natalie Hemby, Bobby Wood, Pat McLaughlin, and more. She headed back into the studio for a week in October 2020 with Walk Through Fire producer Dan Auerbach and a fresh band of collaborators including Dap-King bassist Nick Movshon (Sharon Jones, Amy Winehouse), drummer Aaron Frazer, who plays with Durand Jones and the Indications and is an emerging artist in his own right, and in-demand session percussionist Sam Bacco (Sheryl Crow, Johnny Cash), among others.
The pair got the work done quickly thanks to Yola’s own prodigious studio work, her new sense of purpose and the ability to work with a creative partner who understood her in a new way. “Walk Through Fire was a collaboration, in the truest sense of the word,” she says of the album that grew out of her personal story of literally and figuratively surviving harrowing experiences that spawned fan favorites like the title track and “Faraway Look.” “It was a getting-to-know-you record.” She says, “Dan and I talked about the music that we had in common, and then we found that middle ground.”
After a year of touring, learning, writing, and introspection Yola was able to record Stand For Myself as the person she has known herself to be for years because what wasn’t new about the album was her innate sense of self. She wanted to show her vulnerability, her hope, her intricacies, and to ultimately uncover all of those things for the listener.
“I want people to feel like they know a dark-skinned black woman, a little better,” she says. “I could be the first, and all with an English accent and a chocolate bar skin tone. I will be an example of nuance that one can reference that someone might not have had, because the media does not want to portray us in a way that is nuanced.”
If, she says, the first record was about introducing a person who, at a low point, recognized the need to ask for help, this second one illuminates that “I’ve been proven through this fire and I’m back to where I started, the real me. I kind of got talked out of being me and now I’m here. This is who I’ve always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”
Tour Dates
Latest News
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“Artist, songwriter and actor, Yola, will take the stage to perform her powerful, intimate original song ‘Break the Bough,’ which has been named the American Music Awards ‘Song of The Soul,’ a spotlight moment that highlights an artist that uses music to invoke social change.” ~ American Music Awards The award show will air on November […]
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Congratulations to The Black Keys and Yola for their nominations at the 64th GRAMMY® Awards! The Black Keys’ – Delta Kream Best Contemporary Blues Album Yola – Stand For Myself Best Americana Album Yola – “Diamond Studded Shoes” Best American Roots Song
Press Release
YOLA TO RELEASE NEW ALBUM STAND FOR MYSELF, VIA EASY EYE SOUND, ON JULY 30
WATCH VIDEO FOR NEW SINGLE, “DIAMOND STUDDED SHOES” https://youtu.be/GfC_n8efpiM
YOLA CONFIRMED TO PERFORM AT BOTH NEWPORT JAZZ AND NEWPORT FOLK 2021
WITH SYMPHONIC SOUL AND CLASSIC POP, STAND FOR MYSELF IS A POWERFUL STATEMENT FROM YOLA, DECLARING LIVING IS MORE THAN JUST SURVIVING
LISTEN TO NEW SONG AND PRE-ORDER ALBUM, HERE: https://click.ees.link/standformyself
Credit: Joseph Ross Smith – Image Download here
“One of the most acclaimed vocalists of our time.” – Billboard
“Her formidable voice has a range that stretches toward four octaves, and is backed by the power to infuse whatever she sings with deep soul.” – The New York Times
Thursday April 22 – Today, Yola announced her anthemic new album Stand For Myself, will be released via Easy Eye Sound on July 30, 2021. Produced by Dan Auerbach, the album is a sonic shift from her debut album, with a diverse mix of symphonic soul and classic pop, tracing a musical thread to Yola’s most eclectic musical inspirations.
The single, “Diamond Studded Shoes,” debuted today with a surreal new video, directed by Kwaku Otchere. Here we see Yola transported into a world where the fantastical meets the mundane, and Yola’s electric personality bursts from frame to frame.
Yola stated, “This song explores the false divides created to distract us from those few who are in charge of the majority of the world’s wealth and use the ‘divide and conquer’ tactic to keep it. This song calls on us to unite and turn our focus to those with a stranglehold on humanity.”
Yola added, “The video is in part inspired by the Truman show and is about being trapped in a false construct. It is supposedly perfect, but you’re trapped in a life that wasn’t meant for you. I wanted to convey the feeling that everything you know to be true is not quite working the way it’s supposed to. The island at the end is a paradigm of mental conditioning, we are all trapped on an island of our own thinking, until we change it.”
Yola also announced today that she will be one of few artists to perform at both Newport Folk and Newport Jazz in the same year, when she joins the lineup of both events this summer. She will also be performing dates with Chris Stapleton on his rescheduled tour in 2021 and will headline The Ryman Auditorium in 2022. For more information and tickets please visit: www.iamyola.com
Last year, the pandemic derailed Yola’s plans to tour stadiums (with Chris Stapleton and The Black Keys) as well as numerous festival plays. In addition, her plans were sidelined to fly to Australia to film a role as Sister Rosetta Tharpe in the new Baz Luhrmann Elvis biopic. Yola used this unexpected gift of time and space to become grounded both physically and mentally, as she began to craft the songs that would eventually become Stand For Myself.
Some songs began in the twilight hours of Yola’s pandemic isolation, reflecting on her personal and our collective moments of longing and awakening. Other songs germinated years ago and were inspired by personal moments, including “Break The Bough”, which Yola started to write following her mother’s funeral. Tracks were also co-written with Ruby Amanfu, John Bettis, Pat McLaughlin, Natalie Hemby, Joy Oladokun, Paul Overstreet, Liz Rose, Aaron Lee Tasjan, Hannah Vasanth and Bobby Wood. Recorded during the fall of 2020 with a rhythm section that includes bassist Nick Movshon, noted for his work with Amy Winehouse and Bruno Mars, alongside drummer and rising solo artist, Aaron Frazer.
Stand For Myself finds Yola at her most melodically and lyrically free. It is an album which will connect personally with anyone who has experienced being made to feel “other,” and urges us to challenge the biases that fuel bigotry, inequality and tokenism, which have deeply impacted her personal life and professional career.
“It’s a collection of stories of allyship, black feminine strength through vulnerability, and loving connection from the sexual to the social. All celebrating a change in thinking and paradigm shift at their core.” Yola said, adding, “It is an album not blindly positive and it does not simply plead for everyone to come together. It instead explores ways that we need to stand for ourselves throughout our lives, what limits our connection as humans and declares that real change will come when we challenge our thinking and acknowledge our true complexity.” Yola believes that only then can we be truly alive and that freedom is more than merely surviving.
Stand For Myself draws inspiration from seminal albums she discovered via her Mother’s 70s record collection, as well as the eclectic mix tapes she created, listening to British radio, featuring everything from 90s neo soul to R&B and britpop. All which soundtracked her childhood and teenage years in Bristol, England. From stress induced voice loss to living on London’s streets, Yola has navigated it all to launch her genre-fluid solo career. She achieved breakout success with her debut album, Walk Through Fire, which landed her four GRAMMY® nominations including Best New Artist, critical acclaim and fans from Elton John to Mavis Staples.
Yola’s aspiration is that the album will encourage empathy and self actualisation. It is an album about being back to where she started, to the real Yola. Yola added, “I kind of got talked out of being me, and now I’m here. This is who I’ve always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”
Tracklist:
- Barely Alive
- Dancing Away In Tears
- Diamond Studded Shoes
- Be My Friend
- Great Divide
- Starlight
- If I Had To Do It All Again
- Now You’re Here
- Whatever You Want
- Break The Bough
- Like A Photograph
- Stand For Myself
Live dates include:
2021
July 23-July 25 – Newport Folk
July 30-Aug 1 – Newport Jazz
Aug 6 – Hinterland Music Festival
Aug 7 – DTE Energy Music Theatre. Clarkston, MI – w/ Chris Stapleton
Aug 21 – Globe Life Park. Arlington, TX – w/ Chris Stapleton
Sep 10 – Bristol Rhythm & Roots Festival
Sep 16 – Hollywood Casino Amphitheatre. Maryland Height, MO – w/ Chris Stapleton
Sep 17 – Oak Mountain Amphitheatre. Birmingham, AL – w/ Chris Stapleton
Sep 18 – The Wharf Amphitheatre. Orange Beach, AL – w/ Chris Stapleton
Sep 25 – Ruoff Music Center. Noblesville, IN – w/ Chris Stapleton
Sep 26 – Ohana Music Festival
Oct 8 – Madison Square Garden. NYC, NY – w/ Chris Stapleton
Oct 14 – Mizzou Arena. Columbia, MO – w/ Chris Stapleton
Oct 15 – Pinnacle Bank Arena. Lincoln, NE – w/ Chris Stapleton
Oct 16 – Denny Sanford Premier Center. Sioux Falls, SD – w/ Chris Stapleton
Oct 21 – Riverbend Music Center. Cincinnati, OH – w/ Chris Stapleton
Oct 22 & 23 – Bridgestone Arena. Nashville, TN – w/ Chris Stapleton
Oct 28 – United Supermarket Arena. Lubbock, TX – w/ Chris Stapleton
Oct 29 – Isleta Amphitheater. Albuquerque, NM – w/ Chris Stapleton
Oct 30 – AK-Chin Pavilion. Phoenix, AZ – w/ Chris Stapleton
Nov 4 – Frank Erwin Center. Austin, TX – w/ Chris Stapleton
Nov 5 – BOK Center. Tulsa, OK – w/ Chris Stapleton
Nov 6 – Cynthia Woods Mitchell Pavilion. The Woodlands, TX – w/ Chris Stapleton
Dec 3 – FedEx Forum. Memphis, TN – w/ Chris Stapleton
Dec 4 – Mississippi Coast Coliseum. Biloxi, MS – w/ Chris Stapleton
Dec 5 – Thompson-Boling Arena. Knoxville, TN – w/ Chris Stapleton
2022
Mar 3 – Ryman Auditorium. Nashville, TN
April 20 – Huntington Center. Toledo, OH – w/ Chris Stapleton
April 21 – Schottenstein Center. Columbus, OH – w/ Chris Stapleton
April 23 – A Concert for Kentucky – Kroger Field. Lexington, KY – w/ Chris Stapleton
ENDS
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https://www.instagram.com/iamyolaofficial/
https://www.facebook.com/iamyolaofficial/
For more information on Yola, please contact: Doug Hall, Big Feat PR, doug@bigfeapr.com
For Dan Auerbach, please contact: Mary Moyer, Q Prime, mary@qprime.com
Lyrics:
Everybody’s saying
That it’s gonna be alright
But I can’t help but wonder
If it’s gonna be on my dime
We are the poor ones
Rowing up against the tide
Burning our reserves of courage
And working just to make it alright
When we know it isn’t
We know it isn’t, we know it isn’t
We know it isn’t, it ain’t gonna turn out right
We know it isn’t, we know it isn’t
We know it isn’t, that’s why we gots to fight
You and I are trying
But we don’t get to decide
When the man comes for our paycheques
Don’t you tell me it’ll be alright
We aren’t the rich ones
Some of us’ll barely get by
They buy diamond studded shoes with our taxes
Anything to keep us divided, you know it isn’t
We know it isn’t, we know it isn’t
We know it isn’t, it ain’t gonna turn out right
We know it isn’t, we know it isn’t
We know it isn’t, and that’s why we gots to
Fight, for the life and soul of the world we love
Fight, cause the promise is never gonna be enough
Watching and waiting for answers
Hoping we might see the light
You beat it into us like a hammer
So don’t you tell me it’ll be alright
When we know it isn’t
We know it isn’t, we know it isn’t
We know it isn’t, it ain’t gonna turn out right
We know it isn’t, we know it isn’t
We know it isn’t, and that’s why we gots to
Fight, for the life and soul of the world we love
Fight, cause the promise is never gonna be enough
Press Photos
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Photo: Joseph Ross
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Photo: Joseph Ross
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Photo: Perry Shall
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Photo: Perry Shall